Six Crucial Job Search Tactics

With so many job search options, where do you start? That was a question I received from a client yesterday, and one that’s worth a few lines of digital ink. After all, with the many job search sites showing duplicate content, often the same jobs scraped from other sites, it can be confusing and frustrating. Here is what I offered him, and I hope it helps you.

First, start with people you know. If you have a new résumé, you have a terrific reason to contact everyone in your network. Try this: “Hi Mary! I just reworked my résumé and I was hoping that you could take a moment to look at it. I respect your opinion and will appreciate any feedback you have. Thanks!” You can do that by email or phone. If your contact in your network is real, she probably won’t mind doing this for you. Follow up with a thank you and ask her to keep you in mind or pass your résumé along to anyone she thinks would be appropriate.

Identify target companies. Pick some companies that you want to work for. Make a list. Follow them through LinkedIn, Twitter and their corporate sites. Work your LinkedIn network to find someone inside the company you know, or a 2nd level connection to whom you could be introduced. Use Glassdoor and news searches to learn as much about the company as possible. Expand your list as you consider similar companies that you come to learn about in your research.

Pick a single search site, and work it. This is probably going to be your least productive tool, but an effective job search is like our national energy policy: All of the above. Decide which site you like best (See Resu-mazing’s useful sites: http://www.resu-mazing.com/Useful_Sites.html) and get to know it well. Set up search agents. If you are not currently employed, consider posting your résumé to make it searchable and findable by recruiters.

Don’t forget your LinkedIn profile. When your résumé is fresh and new, use it to update your LinkedIn profile. Set your privacy settings to allow you to be found by recruiters.

[See my LinkedIn e-booklet for tons of useful information to create a better profile.]

Remember keywords. As you search and read job postings, you will see the same words and phrases in the descriptions and qualifications. Do your LI profile and résumé reflect what employers need? If not, tune it up. Find different ways to describe your work and results, incorporating the key words that you identify.

Identify recruiters in your field. Remember that recruiters are paid by the employers, not by the candidates, so they are not going to work hard to find you a job. It is up to you to monitor their web sites and establish relationships so that you can present your résumé when they are working on a placement for which you are a credible candidate.

Here’s the straight story. Jobs can come from any of the channels described above. While it is true that personal connections and networking (social recruiting) will produce the best results, companies still find and hire people coming to them from advertising. If they didn’t, why would they spend the time and money doing it? I see good things happen all the time.

Work hard at your search, keep your activities going in each of the areas and stay positive. The interviews and opportunities will come.

Bill Florin, CPRW, is President of Resu-mazing Services Company in Monroe, Connecticut USA.

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10 Year End Tweaks & Tips

Reindeer GuyWhat would the end of the year be without lists? Best books, worst movies, most dramatic failures, the most influential people; the list of lists goes on. In that spirit, but hopefully much more useful, are some quick tips and tweaks that you can complete in a few minutes each.

  1. How is your profile photo? If you aren’t happy with your headshot that you use for LinkedIn, Twitter and other sites, take a moment during the holidays to take a new one. You will probably be dressed nicely and with other people, and everyone has a camera, so do it. Don’t wear the reindeer sweater!
  2. Scroll through your LI contacts with this question in mind: “What good work do I remember about this person doing on which I can base a LinkedIn recommendation?” Start at Z in your contacts for a change, and work your way from the bottom. Write the recommendation. It will be a wonderful holiday gift that will be appreciated much more than the Scooby Doo Chia Pet from Walgreen’s.
  3. Review just your current job’s block in your LinkedIn profile. What have you done this year that isn’t included. Update this and your résumé with your 2012 accomplishments.
  4. Again, review your contacts. Whom have you not spoken with in a long time? Send a note or make a call. Check in. Keep your network alive. A “Happy Holidays!” wish is always a great reason call.
  5. Invest some of your downtime (New Year’s Day, perhaps) taking inventory of your volunteer work. You haven’t done any? Check Catchafire or VolunteerMatch for ideas, or look close to home. The Rotary, Lions, faith communities, and the Boys & Girls Clubs are great places to start.
  6. Start that blog you have been thinking about. WordPress and other sites couldn’t be easier to use. You have great ideas to share. What are you waiting for?
  7. Check your privacy settings in your social media accounts. Are they still appropriately set for your needs? While you’re at it, change your passwords to something more secure than 123456.
  8. Update your signature block in your email account. Be sure that it reflects your professional brand as it should and that all information is current.
  9. Actively participate in a different LinkedIn or Quora conversation once a day for a week. See what it does for your thinking, creativity and networking.
  10. Drop the cash for a box of personal business cards. 123Print and Vista Print are good, cheap sources to get your personal networking cards printed.

What are you working on? Do you have other ideas for quick-hit tweaks for the final days of the year? Please share them.

Do you want to know more about Catchafire? Read about my experience here.

Bill Florin, CPRW is the President of Resu-mazing Services Company in Monroe, CT.

LI: Recommend or Endorse?

The LinkedIn universe has been buzzing lately about the endorsement feature. Is this a good thing? How is it different than recommendations? Should I do it? Here are some quick answers to clear up the confusion.

Endorsements allow a first-level connection to acknowledge that a person has the skills that s/he says she does. For example, Amee adds “customer service” and “project management” to the skills section of her profile. Jim, who worked with Amee, knows that she has these skills and clicks the endorse button next to the corresponding skills on Amee’s profile. Jim can’t endorse skills that Amee hasn’t indicated that she has.

Endorsements are a quick and easy way to add more credibility to a colleague’s profile. The endorser just taps the button and moves along.

Recommendations require more work and can be more valuable. Amee could either ask Jim for a recommendation, or Jim could write one without being asked. Either way, Amee can review the recommendation and choose to show it on her profile or not. Recommendations have the added value of being free form; their effectiveness is limited only be the recommender’s writing ability.

If you ask for a recommendation, be specific as to what it should say. If Amee thinks that Jim can say great things about her project management skills, she should ask for a recommendation focusing on that quality, maybe even offering an example to help jog Jim’s memory. Example: “Jim – Remember when we worked on the Alpha Project. Would you please write a recommendation for me about how I brought the project in 10 days early and $50,000 under budget?”

Both options, of course, allow LinkedIn users to validate what a person is already saying about him or herself. Plus, they help you build your network’s strength by helping others, a foundational concept of LinkedIn. Have some fun, brighten some else’s day and get going with your recommendations and endorsement.

Bill Florin, CPRW is the President of Resu-mazing Services Company.

Your Résumé is Foundational

60 Minutes ran a piece profiling the Platform to Employment program in Fairfield County, CT. In one clip, a lecturer tears a résumé in half, proclaiming it obsolete. Ironically, the same piece shows job seekers practice interviewing with the interviewer reviewing the résumé. Go figure. Articles appear from time to time proclaiming the death of the résumé. Did you waste your time and maybe some money creating and optimizing your résumé? No! It is a foundational piece of your search. Here’s why.

Your résumé is your mandatory ticket into meetings with recruiters and hiring managers. Can you imagine what would happen to the candidate who shows up empty-handed for the interview? “Do I have a résumé? No. You can Google me instead and find my web presence.” This would likely be the shortest and most awkward interview of all time.

[See my series of interviewing advice stories: Questions 1, 2, 3, 4, 5, One Question and Awareness & Adaptability.]

Your résumé is a marketing document. The document tells your story and allows others to present and introduce you to others. I frequently get requests that sound like this: “A friend of mine asked me to send him my résumé so that he could pass it along to his boss.” A LinkedIn profile address might work in this scenario, but maybe not. Note that people are asking for résumés, not Klout scores.

The résumé writing process forces you to clarify your experiences and accomplishments. This, in turn, makes you better prepared for interviewing. The hard work of thinking about your career, identifying the most important results and accomplishments, and putting it all into your résumé forces you to reflect upon, rank and organize your thoughts.

LinkedIn profiles are built off of your résumé. Let’s keep this simple and talk about LinkedIn. You can either upload your résumé and have the system automatically build your profile, or you can fill in blocks that look very much like a traditional chronological résumé. The “obsolete” résumé is the foundation of your profile.

[Get your free e-booklet: LinkedIn Start Up & Tune Up]

Keep that résumé sharp, polished and up-to-date. Be sure that it grabs the reader’s attention in the first few sentences. Don’t worry about it being obsolete. The old-fashioned résumé still has a lot of life and many uses.

Bill Florin, CPRW, is President of Resu-mazing Services Company in Monroe, Connecticut.

Awareness & Adaptability

Here is the tough truth about interviewing: every interviewer, company and day is different. The personalities of the people in the interview – whether in person, on the phone, or by video conference – will sway the encounter. You may have done all of your research and feel that you know the questions you are going to face, only to be disappointed and surprised by an unanticipated angle or a completely different line of questions. That’s where your awareness and adaptability become critical.

Awareness of Your History. Having a detailed awareness of your career history and accomplishments is mandatory. Only you know your story. If you have carefully reviewed your history as you wrote or refined your resume and have updated your LinkedIn profile with your best stuff, you have made a tremendous step in the right direction. By thinking about and reflecting on your accomplishments for these career marketing activities, you will help yourself to have the awareness, memories and stories ready to go for an interview.

Awareness of the Organization’s Culture. This important step is one that is often overlooked by job seekers. Most companies share a lot about their culture and priorities in very open and public ways. Read everything on the company’s career/employment web sites. If possible, get to know people in the organization and learn from them. Then take the step of thinking about how you can best craft your stories in a way that will resonate with your interviewer. Here is an example. Target Corporation lives by the motto “Fast, Fun & Friendly.” If you know this, you could consider how your career stories could be told in a way that show your quick and determined action to resolve a business problem or to exploit an opportunity while staying focused on customer service or employee engagement.

Adapting to the Question. You will have to take your stories and adapt them quickly during an interview. For example, you may be prepared with three stories of accomplishments and you might even have some thoughts of the order in which you would like to tell them. Your interviewer may ask a situational question that changes the order of your stories and the angle you take. Only by knowing your stories well will you be able to adapt. Your interviewer may ask, “Tell me about a time that you saved your company money and please be specific.” If you have a story that fits the question, you can tell the interviewer about the situation, your specific actions and the outcome. If you don’t have the stories memorized and ready, you may stumble through this question and give a weak or poorly told example.

Adapting to the Atmosphere. As mentioned earlier, every interview will be different, and you need to be ready. You could face a one-on-one interview, a small group or a large panel. The interview may be conversational or very formal. It might even include numerous introductions and short interactions. Your emotional intelligence receptors must be on full alert to understand the dynamic and to adapt as needed. By knowing your material and your stories very well, you can devote more of your energy to this critical element and less to the hard work of recalling your stories.

You need to know your stories and must be ready to share them in detail and in a way that addresses the question you face and in a way that is appropriate for the environment. Make the effort to review and reflect on your performance so that you will be ready to adapt as needed. The work that you do will be worth it.

Other articles to help you prepare to interview:

Question 5: Why did you leave?

Question 4: When have you failed?

Question 3: Your greatest accomplishment?

Bill Florin, CPRW is the President of Resu-mazing Service Company.

Unplug. Live.

Your life is more than your Facebook page. The same is true for your LinkedIn profile, your Twitter feed and any other social media that you use. Your life and mine are defined by our relationships with real people that we see, hear and touch. Family, friends, colleagues, customers, clients, and partners in volunteer and civic work all make up our lives. Social media is a side dish, not the main course.

The Atlantic ran a story in May 2012, posing the question, “Is Facebook Making Us Lonely?” A response printed in the July/August issue stopped me mid-sentence and prompted this blog article. Here is an excerpt: “I spend a lot of time on Facebook but have essentially zero in-person friends… (I’m) lonely. I need to figure out how I’ve let my personal life become almost solely defined as an online activity.” How sad!

The social media play a role in our lives. Like anything else, the many sites we use and devices enabled to access them should be seen as tools, a means to an end, not an end themselves. We can have fun, maintain connections, joke, gossip and do so many things with the technology, but in the end it is an empty pursuit. Unless we jump from virtual friendship to real relationships – a shared meal, a round of golf, help painting a room or caring for a friend’s pet during a vacation – the constant tweets, updates, check-ins and the rest all just suck up time and leave us feeling like Lonely Reader. We ask ourselves, “Where did the time go and why is my life empty of meaning and real relationships?”

The self-centered ME, ME, ME of Facebook can lead to a world in which we are constantly broadcasting, sending updates about our lives, to nobody in particular and sometimes nobody at all. If your latest post isn’t funny, inflammatory or interesting enough, if it doesn’t include a picture or link that gets others talking (or at least clicking), it is the existential tree crashing to the ground without a sound. So what could Lonely Reader do to get a life and maybe a few real friends, someone to share lunch with or a walk through the park?

It’s simple, really. Pick up the phone and call some of those friends. Make a date to meet and do something fun. Get involved in civic, volunteer or religious organizations. As someone involved in leadership roles in both a service organization (Rotary) and my faith community, I assure you that you will be welcome. What are you good at? Volunteer. VolunteerMatch.org is a site that will give you options in your area. Do something to help someone else, moving your focus from yourself onto another.

When we come together and work together towards a common goal or interest, real relationships take root and flourish. And that will be something to tweet about.

Bill Florin, CPRW is President of Resu-mazing Services Company. Contact Bill for help with your job search, career management and personal brand questions.

Social Media Inventory: Unfriend a Few?

LinkedIn, Twitter and other social media can kill your career search. Or, they can be a profoundly helpful. The contributions to your search and the arch of your career are very much up to you. Understanding the importance of these platforms (see this CNN story for a reminder) should give the job hunter the motivation to do some repair work and to take a more proactive stance for future use before it’s too late.

First, understand that it is too late when you have already started an active job search. Should you be fortunate enough to have your résumé get past the applicant tracking system (ATS) and seen by a human, there is a good chance that your social media presence will be reviewed before you get a call for an interview. Your LinkedIn profile and Facebook page are just the beginning. Consider every social media tool that you use, including any comments or interactions that you use with your real name. All of this is very discoverable by drilling down past the first Google search screen.

The time to start is before you start a job search. At the least, review your pages on the big platforms (LI, FB, etc.) Use this criteria as you consider what your presence is saying about you: “If I did not know me, would I want to add me to this employer’s team based on what I am seeing?” If there are posts and pictures and links that leave you uncomfortable with the answer to that question, delete them now.

Next, consider how some of that material got there in the first place. Are your friends and family taking pictures of you and tagging you in ways that will not help your job hunt? If so, ask them to refrain. If they can’t or won’t or just do not understand the reason why, consider blocking or deleting those people during your search so that they can’t continue. If these people are true friends, they will understand. If not, well…

Set some rules for yourself on how and why you will use social media. Those rules may vary from platform to platform. I use LinkedIn and Twitter only for professional uses. Facebook is where I have fun and goof around with my friends and family. No matter what, think long and hard before posting anything that could be controversial or uncomfortable. You may have strong political views. Fine. Choose another outlet for your passions while job hunting. Facebook will be there after you get the new gig.

Finally, be strategic in the future – starting today – with your use of the social media. If you have rules set for yourself on what material goes to which channel, take it to the next step and plan the quality, quantity and timing of your interactions. If you are working to build your brand as an expert in a field, think about and develop content that helps achieve that goal (this blog is an example). If it doesn’t do that, don’t waste your time and that of others with low-value material.

Social media is our new reality. Be diligent and consistent in your interactions in this part of your professional ecosystem. The standard is simple: If your online presence is not helping you, it is hurting.

Bill Florin, CPRW is President of Resu-mazing Services Company. Contact Bill for help with your job search, career management and personal brand questions.