Your LinkedIn profile is more than an electronic résumé. LinkedIn is a social media site, and if you want to get the most out of it, you should be spending some time each day, or at least every few days, on the site. Activity creates visibility and connections. Punch through this list and figure out how you can be more effective while being LinkedIn.
1. Seasonal Greetings. As I am writing this, Christmas is just two days away. New Year’s Day is a week later. Scan your contacts list and send a note to say hello and share good wishes. Tip: Rather than typing the same statements over and over again, open your word processing program, type out a few greetings, and copy/paste from there. Easy!
2. Share News. Chances are that you work in an industry where something new is happening. If you see news stories that would be of interest to other people in your company and industry – any community with shared interests – post a link. IMPORTANT: Add a comment (a sentence or two) to your post to tell your network why you found the article valuable. Help them understand why you shared it and why one would want to spend time reading it.
3. Congratulate. This one should be obvious. You will see updates informing you that someone got promoted or landed a new job. Beginners: congratulate the person using that link. Pros: Send a private note, offering encouragement based on what you know about the person. Example: “You did such great work when we worked together at XYZ Company. I know that you will be amazing in this new job. Congratulations!”
4. Watch for Jobs for Others. Is there someone in your network who is looking for a new job? You might run across opportunities on LinkedIn and in other ways. Pass along these leads.
5. Participate in Groups. Participating is more than sharing a link to a story or promoting yourself. Read what others are sharing, get involved in discussions, and offer positive feedback. Part of the fun of social media is recognizing and being recognized for adding value. Give some love to others and they will do the same for you. Relationships start that way.
For 21 great tips on building a better LinkedIn profile, see 21-Point LinkedIn Check-Up. It’s the most viewed and shared article on this site.
6. Be Free with Knowledge. What are you good at? What are your areas of expertise? Monitor group discussions to offer ideas and advice when others ask for it. Your reputation can only get stronger for being so generous.
7. Ask Questions. If you are working through an issue, need advice, or just want to bounce ideas off of others, post a question to your network. You can do this as an update, to groups, or both. You might be surprised by the amount of help and engagement you get. Don’t forget to thank others who help you.
8. Be Gracious. Say thanks! When people endorse you, recommend you, recognize you, or help you in any way, say thank you. You can do this publicly. Better, send a private note thanking the person. Do both! Why not? You can never make a mistake by offering appreciation and thanks.
9. Recommend Businesses. This is especially true for smaller businesses that will care about your recommendation. Think about the businesses with which you have experience. Look for their LinkedIn company pages. Write recommendations that are specific about a product or service provided. This can lead to connections with the company and a more diverse network.
10. Recommendations & Endorsements. You should be doing these already, but if not, get going! When you write recommendations, be brief and specific about an accomplishment or quality about the person. Save your endorsements for people whose work you have seen.
What else are you doing with the service? How are you being social? Please share your ideas.
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