How’s Your Lead

All writers know that stories that are going to be read need to start with a great lead. Those first few sentences, the first paragraph, must grab the reader’s attention. It’s true for newspaper articles, online stories and longer work. It’s also true for résumés.

In On Writing Well, the classic on non-fiction writing by William Zinsser, the author says this: “The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead” (p. 9).

How is the first sentence of your résumé relative to this high standard? Go ahead, read it. Read it out loud. Does it say anything about you that will make the reader want to continue? Is it a true description of you and your accomplishments, or is it vague, generic hash?

Recruiters will make a decision to continue reading based on the first half of the first page. You have only a handful of words and a small number of lines to make your case and keep yourself in the hunt for consideration.

Try this: print a copy of your resume without your name at the top. Give it to a close friend or family member who knows you well. Ask that person to read it. What’s the reaction? Is it what you expected?

The first 100 words or so are some of the most important in your job search. Are they as influential and hard-working as you would like? Does sentence one flow and encourage the reader to move to number two and three? If not, get the red pen, eliminate the goo and make it sharp. Every word counts!

Bill Florin, CPRW is President of Resu-mazing Services Company. If you do any writing, get Zinsser’s book!

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