“They say it’s their dream job, but I never hear from them again.” I heard this comment from another career search professional a few weeks ago on a radio broadcast. He was talking about the need to stay in touch with potential employers and the need to overcome the fear of being annoying (You can listen Steve Greenberg’s piece here). The advice was good and was also something that I experienced.
In one protracted employment courtship, I was in touch with the organization for 18 months before a job offer came. You could think of the process as drip marketing. Keep working as long as you haven’t been told, “No! Go away!” Here are some valid reasons to ping the potential boss:
You’ve been promoted or assigned to something new at your current gig.
You have completed new training, education or received a new certification.
There is something online about you and an accomplishment, appearance or something else positive.
You read something about the potential employer and have some valuable insight or suggestion.
You learned about the potential employer’s competition and want to share an idea for strategy.
Think about it and you can probably think of many other reasons to reach out and remind them that you are still alive and interested. Keep dripping the marketing and the job can happen. It worked for me.
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Bill Florin is the president of Resu-mazing Services Company in Monroe, CT. Bill has helped hundreds of job seekers market themselves successfully for great career changes.
Work: Getting It & Keeping It 