Career and industry changes require work. Your job as the changer and job seeker is to help potential employers understand how the work you have done before is relevant in your next industry or profession. It’s not easy, but it’s not impossible, either.
We have already seen some dramatic changes in the economic landscape in early 2014. Multiple retailers have announced closings, changes in direction, bankruptcy filings and acquisitions. All of these changes, which include consolidations and job losses, could have you thinking about making a move to another industry. Retail isn’t the only example, but it makes the point.
Here are some tips to make your marketing message more effective.
Scrub your message of old-industry language. If you are making a move from one industry to another, spend some time translating for your new focus. This will change from industry to industry, but there are likely a few words and phrases in your résumé, LinkedIn profile, letters and other messages that need to be tweaked. For example, “inventory shrink” in retail might be more understandable as “inventory control” or “physical inventory integrity” or “inventory loss prevention.” Do your research and make the changes. Speak the buyer’s (i.e., future employer’s) language.
Focus on results. Every business needs people who can drive strong financial performances. Dollars are dollars. Use some space to explain how you increased sales, operating profit, and profit margins. This plays well in any industry.
People are everywhere. Talent development is a universally appreciated skill. Have you worked to develop and promote people in your old gig? If so, talk about it. Coaching and mentoring skills, along with training ability, are also in demand everywhere.
Productivity and process improvement can’t hurt. Every organization has standard processes that it follows, and many have tremendous opportunities to improve for enhanced productivity and efficiency. If you have done it, talk about it. Efficiency, doing more with less, is vital everywhere.
Can you lead? What stories do you have about influencing others to follow you to achieve a common goal? How have you turned a business unit with your leadership skills? How have you created empowering, engaging environments? Employee engagement is viewed as a key productivity driver, so a compelling case in this area will help.
Can you bounce back? The word is “resilience.” Have you ever overcome a huge challenge that defeated others? Did you ever do something that you thought you and your team couldn’t do? Have you failed, learned and applied what you learned to excel? Again, these are great points that will be valuable anywhere.
Everyone has a customer. They might be called clients, and they might be internal or external, but every professional has someone depending on him or her to produce and deliver as promised. If you can make a compelling case of your ability to create an excellent customer service environment, you will be that much closer to a job offer.
Winners win. If you have succeeded before, you will do it again. If you can help a recruiter or hiring manager understand the significance of your accomplishments and how they will apply and add value at the new job, you win. Help them overcome the obstacle of fear associated with a career changer, and make them want you because you are too good to refuse.