Understatement will hurt you in your job search. The essence of the work is marketing. Seekers create (either themselves or they pay a professional to do it) a batch of documents, both physical and electronic, to tell the world about themselves. Here are three reasons to be bold with your résumé, cover letter, follow up communications, LinkedIn profile and other activities.
Marketing Emphasizes Strengths. Hyundai doesn’t say, “The Elantra: Not a bad small car for the money.” PepsiCo doesn’t entice you with, “Mountain Dew: We’re not sure why people like this stuff.” Instead, marketers use all of their communication tools to sell the sizzle. What’s great? What’s exciting? What makes the product or service special? Do the same for yourself.
You Are Competing. Even though the job market has improved, many employers are still very cautious about their hiring decisions. They are still looking at their options, evaluating many candidates for each open slot. Every job seeker is in a battle with all the rest to get the interview and offer. You must outshine your competition if you are going to be successful.
Boldness Builds Confidence. Sometimes people say, “I don’t want to come across as over-confident, arrogant or boastful.” This is a good thought, and you won’t. But, by cataloging and presenting your accomplishments concisely and professionally, you will be in a better position to interview well because you will know your best stories and will have the opportunity to discuss them.
Your marketing activities and tools will not get you the job. They will get you the interview, and that’s what it’s all about. Review your résumé, LinkedIn profile and other documents. Ask yourself, “Are these doing everything possible to help me market myself? Am I bold enough?” If not, fix them.