The Right Story at the Right Time

Let me tell you about my greatest success that never happened! I worked on a project for almost two years and in spite of all of my efforts, it never got off the ground. I remember it fondly and consider what could have been, and my hope is that you share the same warm feelings.

What?

There is a time and a place to tell your stories, and knowing when and where to share successes and setbacks is an important part of any job search. Consider that there are two broad categories of communication that all seekers must create and share, as follows.

The Résumé. This is your product brochure. Think about any piece of sales literature you have ever seen. They are all written by people who want to sell you something, and they describe the features of the product or service and the benefits that the buyer will receive. The résumé is your personal sales brochure, and it should be filled with information about the things that make you special and your statistics that are likely to be repeated. It is not the place for full disclosure. That belongs in…

Everything Else. By this, I mean your cover letter and the stories you will tell when interviewed. This would be the place where you may use your story about the one that got away. Many interviewers will ask you about a time you suffered a setback or your greatest weakness. This could be the time to trot this tale around the track, being sure to share what you learned from it. “This happened, and that happened, and I learned that great ideas may never get off the drawing board if every key decision maker is not on board.” Save those stories for this setting. It will sound genuine and you will not have to struggle with one of these negative interview questions.

The sales brochure for that new car you have your eye on doesn’t list the product recalls in the model’s history. Nor does it tell about unhappy customers. It stays positive and talks about acceleration, safety and Corinthian leather. Your résumé must do the same thing. You will have your chance to share the other stuff later.

 

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Author: Bill Florin

Owner and President of Resu-mazing Services Company and driven to help people improve their lives by helping them with professional career marketing strategies and online reputation management services.

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