Have you ever heard someone say, “I never want to work in sales”? While we know what that means – not wanting to have to hit sales quotas and relying on commissions to pay the mortgage – every one of us is selling all the time. Rather than sales, we call it persuasion or influence or woo or something else, but the fact is that we all have at least one thing to sell: ourselves.
Think about the other ways that you need to influence people in your life. You have to get your kids to eat healthful foods. You have to present a project proposal and persuade your boss (and her bosses) to give you the approval and the budget to make it happen. If you are single and looking for a partner, you have to sell yourself in ways I won’t cover here. And if you are looking for a job, you have to sell yourself as a solution to a problem. There is work to be done, profits to be earned and we need the right person who will give the best return on payroll and benefits costs expended. Are you that person?
Understanding some basics of sales can help you understand how to market yourself and close the sale by getting the job offer.
First, understand your skills and experience (Sales Lingo: Product Knowledge) and how they are relevant in the employment marketplace. You need to be the expert on you, so if you can’t describe what you do and what you offer, you need to get to work and become the subject matter expert. Now.
Second, understand the needs of potential employers and understand the challenges that they face (Qualifying). Nobody buys anything that they don’t perceive as meeting some need. You must be able to show how you are the solution to whatever problem or opportunity your next employer faces. Do your homework before the interview so you can speak your interviewer’s internal company language.
Third, be prepared to show your interviewer how you understand their needs and show how your profile is a perfect match (Presentation). You will demonstrate this through your experience, accomplishments, understanding of the employer’s needs and your attitude as displayed in the interview.
Fourth, be ready to ask questions that will demonstrate that you are already visualizing yourself in the organization and that you are engaged in thinking about how you can be a new, valuable part of the team (Trial Close/Transferring Possession).
Finally, be ready to ask for the sale (Close!). Practice a summary statement that conveys this: You need someone who can do X, Y and Z. I have the experience, training and track record that clearly demonstrates that I can do X, Y, and Z. When can I get started helping you solve these problems and maximizing on these opportunities?
Take the time to prepare yourself and have a strategy as you get ready to sell yourself in the jobs marketplace. This time and effort will pay off and place you well above many of your competitors who just will not do the hard work. Now go close the sale!
(And yes, the title is a reference to the Fountains of Wayne song)