Manage Your Rep, Save Your Sanity

There are countless companies that want to help you manage your online reputation, but there are things that you can do yourself for free that can make a big difference. Here are a few ideas that can keep the paranoia monster at bay as you take positive action.

  1. Log in to Google Dashboard. Take control of your image by setting up your profile. Not only will you stake your claim using this important Google resource, you can specify the links that Google shows the world when they look for you.
  2. Search for your own name regularly. Using the major search sites (Bing, Google, Yahoo), search for your name and see what comes up. If there is something that shouldn’t be there, Google offers a tool to address the issue: Me on the Web (available on Dashboard).
  3. Generate positive content. Frequent and professional use of various social media sites can dilute the effect of older content that you may not like. Consider setting up a blog (like this one), use LinkedIn and Quora, or create your own website to define the conversation about you.
  4. Be Smart Online. It is easy to let your guard down and say something you may regret. Before you post it, think about how it will look or sound a year from now to a potential client or employer.
  5. Share the Love. If you see a blog or other content you like, let the author know. Link your blog or site to the ones you like. The favor may be returned with an incoming link that will raise your site and its content in search results.

Do you have other thoughts or experiences to share concerning online reputation management? Feel free to share your comments and stories for all to see. Thanks for sharing!

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