Out-Communicate the Competition

Knowing that clients, employers and the general public can spread news about you and your business in moments (think Yelp, Google Places, Kudzu, etc.), why do so many act as if the Internet does not exists? Two examples from this week make the point.

I heard from a new client this week. She had done some research to find resume writing services in the Better Business Bureau directory. I was fortunate to be one of the three businesses she called. When I spoke with her, she told me that of the other two, one never returned her call and the other was rude. To whom do you think she gave her business?

My wife and I contracted to have a big repair done on our house. The builder was recommended to us by a friend. We met with him, felt good about hiring him, and went ahead with the project. Here is where he could have done a better job: the project materials were delivered mid-week, and we never heard from him as to when the job would begin. As we went through the weekend, my wife and I were getting frustrated in that we hadn’t gotten a call about the project start day and we decided that we were going to call at 8AM Monday morning. The builder arrived and started tearing our roof off at 7:45. What was wrong? Nothing that a quick phone call wouldn’t have fixed. “Hey, I’ll be there Monday morning. See you then.”

Keep these stories in mind as you work on your professional reputation, either working for yourself or someone else. Are you hitting your deadlines, communicating effectively and thanking your prospects and clients for the opportunity to serve? Your creativity and effectiveness at keeping in touch with your people at every step is just as important as how you initially contact new employers, peers and customers. Do more to communicate and serve than your competitors and you will be rewarded with more business, a better reputation and a more successful career.

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Author: Bill Florin

Owner and President of Resu-mazing Services Company and driven to help people improve their lives by helping them with professional career marketing strategies and online reputation management services.

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